The COVID-19 pandemic brought with it many changes, both temporary and more permanent, to how we experience life. During the peak of this global crisis, many businesses suffered crippling damages. The recreation industry is just one of the many that have been hit hard during this time.
Most campgrounds were shut down at the onset of the pandemic due to restrictions and quarantines. RV parks started to boom in other areas and have come into high demand, which is fantastic! However, a new problem began to emerge – staffing shortages. While there are various ways to combat staffing shortages, especially when it seems like there are no more prospective employees on the horizon. Let's talk about smart solutions to save money on operating costs, attract and retain customers, and give your RV resort an edge in the market.
Many RV resorts are trying to fill the gap in employment by paying higher wages or offering benefits and bonuses that they might not have had in the past. Some are asking their workers to perform a wider variety of tasks. They’re also asking employees to work longer hours and more days. Other owners are taking on some of the work themselves. From trimming trees to checking in guests to emptying trash receptacles, many owners have to get their hands dirtier than ever before. Often, if owners cannot hire more workers, they must do more with less, but at what cost?
“Often, a lack of employees results in lower-quality customer experiences such as long wait times, calls going straight to voicemail, and not having services they have grown to love when they need it most.”
Frequently, the quality of services is the variable most at risk. Customers are extra sensitive to these changes. Often, a lack of employees results in lower-quality customer experiences such as long wait times, calls going straight to voicemail, and not having services they have grown to love when they need it most.
Luckily, there are a couple of different things that can help take the place of hiring more employees making your resort smarter, safer, and more business-savvy, including online reservation systems, phone and short message service (SMS) automation, FAQ walkthrough videos, and even self-service kiosks. There has never been more of an appropriate time than now to develop new ways of sustaining business.
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While the travel and leisure industry is projected to recover a little bit from the pandemic over the next year, it is expected that some employment positions will remain unfilled during this time. As travel and hospitality continue to increase, staffing shortages pose serious threats to the vitality, longevity, and profitability of many RV resorts. It is becoming necessary to find a variety of resources that can help you and you’re your employees survive a time where you all are stretched really thin. Investing time and energy in automations and related technical innovations can ease the burden of staffing shortages.
Online reservation systems, phone and SMS automations, FAQ walkthrough videos, and self-service kiosks not only provide staffing solutions but can help increase customer satisfaction, increase efficiencies, and even lead to greater profitability giving you an edge over all of your competitors.