August 26

Generate More Revenue from Guests Who Already Love You – Keys to Effective Reselling

We're going to be talking about what it says right here on the screen, generate more revenue from guests who already love you. It's the keys to effective reselling. Before we jump into the slides, I did have a little bit of information that I think will go right along with what we're talking about.

It's how people are using their RVs and it's interesting. This is study, I'm not exactly sure when this was taken, but it does say that 90% of those that own RVs actually take at least three trips with their vehicle or trailer each year. And that's in addition to a regular yearly vacation.

That can give you the idea that when you can get people to return, people are willing to go on multiple trips, obviously, once they invest in that RV. This is what we're talking about, how to capitalize on those opportunities, especially for those that can frequent your particular park maybe more than once in a year, which would be great.

What You’ll Leave With Today

On to the issue at hand, we'll say that what we'll leave with today. The idea is when you have three areas, your park can upgrade their resale strategy, aka how to get more guests to return, and some action items that we'll be able to do put in place for your part. And then we can answer any questions that someone might have. So along those lines, obviously, if you're here now or if you're watching this later, drop in the comments, any question. Also, let us know where you're coming in from, where you're watching in the US. It'd be great to know that as well.

We talk about this each time about fixing what is broken. So much like this RV, I can't do much with that. If we aren't really doing our reselling right it's broken. We want our guests to return. But if it all possible if it's not there once in a generation, all the way across the States trip, we want the ones that are more regional to come more often. We have to take action if we want those results.

We see some common issues that we're going to try to address some level today. Inconsistent communication can be a problem. Just kind of willy nilly it when it comes to how you're going to talk to your guests, whether they're first timers or you're trying to get them come back. That's one issue that we see. The lost opportunities -- if you're not communicating, opportunity to bring them back is a big issue as well, right.

Lack of organized information. Whether or not you have all of it together and don't have a good way to utilize that information or you're organized but you don't have the information. A couple of things there, you don't have any outgoing messages, so you're just kind of responding to whatever someone might ask you about or that sort of thing. And then you're not measuring effectiveness. That is another issue. If you don't measure, you don't know what to improve on. That's something to look at as well.

It’s An Opportunity To Increase Profit.

We have an opportunity to increase profit when it comes to reselling or returning guests. A repeat guest is easier to book than a new one. That's if you provided a great experience and whatever you have on site is not so great then that's got to be fixed first. But if you are doing something wonderful, then once again they'll be more ready to come back.

The reality is it can cost five times more to acquire new customers. That does to keep current ones. That's across all business, right? Almost 65% of a company's business comes from repeat customers. Just keep that in your back pocket as you think about what it means to have returning guests.

Stats To Boggle The Mind!

Here's some stats. We had a couple, there's a few more. They're going to boggle your mind. A 5% increase in customer retention can increase the company's profitability by 75%. That's pretty good. I like those numbers. On average, loyal customers are worth up to ten times as much as the first purchase. The first time they come in, if they keep coming, you're going to get that ten X return, potentially. 86% of consumers say loyalty is primarily driven by likability, and 83% say it's trust.

We talked about that a good bit in our previous two months when we were addressing reputation and all that. It all ties together, right? If you have a good reputation throughout your business, whether that's an online review or everything else that you're doing, it's going to drive into this likability and trustworthiness that you're building with your guests.

Start Here: Good Communication

Before we get into the meat of the reselling tactics and strategies, we got to start with good communication. Once again, we've talked about this. You can look at the previous webinars we've done. They're out there to be consumed at your leisure. Be reachable when it comes to communicating with your guests. You have accurate info across the web, so you don't want to have the wrong website information or the wrong phone number on some random website that somebody might be able to find you on. That's big part of that.

You can have an optimized website that works well and has a chat feature to it that allows people to easily connect with you. You're going to acquire and respond to reviews on a regular basis. You going have that Google business profile or what used to be Google My Business set up with the right way and optimized. You're going to be utilizing social media, which ties in to what we're doing here. That means posting regularly and responding in a timely fashion. So that's a little bit of a review we talked about in the previous two months. That's the groundwork, in order to really build on and be good at, also reselling. If you're not doing these, let's address that first.

Resell Like A Champ

We're going to resell like a champ today. That's what we're going to learn about. We're going to talk about the three C's. The CRM is one, campaigns are another, and finally, content. This guy has a wonderful place to create content out by this lake if you have that beautiful.

1. CRM - Customer Relationship Management

Customer relationship management. CRM, most people probably have heard of this on some level. Here's a beautiful picture to go along with it. I'm going to dive a little bit into that. What's it look like and what do you need to do about it in your situation with your park. So what is it? It's pretty straightforward, right? It is a software for managing relationships with customers.

Wow. CRM. It's exactly what that is, but getting a little bit farther into the definition here. It replaces an array of spreadsheets or databases, apps that many businesses will patch together to track client data.  It allows RV parks in our situation to stay connected to customers, streamline processes, and improve profitability. It is not your email program. So if you're managing everything through emails back and forth, that does not mean you're using a CRM, just FYI.

CRM: Why Use It?

Why are we going to use this? What's the purpose behind all that? Number one, you're going to look at better customer service that you can attend to your guests before and after and during their visit. You have improved customer retention because of this communication and the information that you're collecting and have on your guest. It's going to make you more productive and efficient in what you do in your business. You're going to have easier access to customer info.

Once again, like I mentioned it's not the email program, right? You're just like filtering through, like, where was that? Let me search this, see if I can find that person's info. This helps that greatly. You can quickly analyze data, begin to track all the different things that a particular CRM can do with the information that you've been given by your customer, and find out what you need to do with that. You can optimize your marketing strategies, which is huge, especially for someone like us who really focuses on marketing. I think that's huge. 

CRM: Backend Hub Of Marketing

The CRM is the back end hub of your marketing, your website. Think of that as your front end. That's kind of the central location of what's happening for all your marketing activities. You're kind of driving people to that. And for you, utilizing the CRM is going to be your back office.

Across most businesses, 65% usually invest in CRM within the first five years. Idea there. So it does work. The average ROI on a CRM is $8.71 for each dollar spent. Put a dollar into your CRM, best there, get about nine back. Not too bad. And when it comes to business leaders, 92% believe CRM technology is crucial to achieving their goals.

CRM: Does Not...

We got to see what it is, what it can do. But what does it not do, what the CRM does not do is replace a strategy. Just because you have a tool doesn't mean it's going to automatically work and you have a great marketing and communication strategy. It also doesn't replace your human effort. You can't just throw up a software. I think we all probably bought things that are going to make our lives easier in some way. You can think of gym equipment, it will help you, but you got to use it. Same thing with this.

It does not eliminate staff. Now on other things that we talk about, it can help you reduce man hours and potentially certain things that you would do or a particular person would do as far as a daily task. But it's not going to work on its own. Like I said, it's not magically going to provide good customer service, but obviously starts with how you do your business day in, day out.

It doesn't mean you can stalk guests. So that's not the point here. That you're going to hound them everywhere they go and everything they say and do online. You can't overcome a bad in person experience. And we talked about that already, right? What we're doing on site is a huge part of the whole package. Doing that well, it's going to lead into success in all areas.

It's not equating to reservations only. So we're a big proponent of getting a good reservation system in place and we have some that we would recommend if people are looking for them. But that's one piece of it. It's going beyond just the ability to have someone book a site.

CRM: What It Should Do

What it should do is streamline your communications, which would mean social media, your Google Business Profile, web chat, reviews, those are all things that can be streamlined in one place, as well as email and text messaging. You can automate some of your marketing, like I said, just like it's not going to replace everybody that works for you, it's not going to replace all the different kind of marketing you potentially do with your business. That can help a lot reduce your efforts in time, increase your productivity and profit.

CRM: Which One?

Which one should you be getting? I don't know if you've ever had a chance to look up CRMs in your life. Honestly, as I look at this graphic that I found, many of them I've never heard of, because there are over 700 CRM and counting out there in the wild, and there's probably five more that launched today. It is a huge space out there. You might be thinking, well, what's that mean? If I really need one of these and should put it in place, what should I get? And really it's up to the one that fits your business best.

Take Action: Assess CRM Needs

That's where we come along with an action item. You're going to assess your CRM needs and here are some things to look at when you're looking into CRM and how that can effectively help you do better with customer retention and return guests and those types of things. You're going to ask this question what's your number one most important goal for your business? Once you answer that, you can also look at what features are must haves, like you looked at your business, what you want to get done, what do you need to have as part of that?

How will the rest of your team members be able to adopt it? Is it something that's going to be used and it's always going to be on management, ownership once they put something into place that, hey, this is an important part of our business, how is that going to work? It's going to be easy, that sort of thing. What else does it need to integrate with? Do you have other technologies?

We mentioned reservations and things of that nature within your business that could potentially have a working relationship with that CRM and what kind of things are you going to be tracking? What data and metrics need to be tracked in your business? And will you outgrow it or is it too big already? Like, you have to look at where you're at as a business and see if that's actually a good fit for you right now.

That's your action item. Assess your needs and you can look at what CRM would work best for you. Full transparency, we have our M5 solution has a lot of this stuff and of course we do do it for parks and resorts. We think ours is pretty slamming. But anyway and that's what type of customer support is also important. We think we're pretty good at that kind of stuff. So there you go.

2. Campaigns: Email & SMS

We're going into campaigns, which is part two of today's webby. Email and SMS is primarily what we are going to look at. What that looks like in relation to return guests and getting more revenue from those types of people.

Campaign Defined

All right, so you got campaign defined. What is that exactly? It's going to be an organized course of action to promote and sell a product or service. So we got to think about how organized is your marketing right now? Do you have a systematic way of reaching your guests? What strategic activities are you currently implementing? So there are some questions to think about in related to doing campaigns. That's what the campaign is all about. It is going to be organized. You're going to have systems in place, you're going to have strategies, strategic activities as well.

Email Campaign Stats

We're going to look at email and text. Here's some stats on email. 61% of people, when referring to business interactions, customers, they prefer to be contacted through email. This is you may be this kind of person: 99% check their email every day, sometimes up to 20 times a day, which is probably me. I know my email is always open.

81% prefer to open emails on their smartphones. Keep that in mind when you're doing campaigns. 59% say marketing emails influence purchase decisions. Although we all get lots of marketing emails or many different things and we may delete a lot, it's still a large percentage of people are saying it's affecting them one way or another.

There's another good ROI when it comes to what you're spending. For every dollar spent on email, you get $44 in ROI. If you combine that with your CRM, you got nine to one to nine and then one to 44. Put those together, you're getting some very good ROI on utilizing those technologies to communicate with your guests.

Types of Email Campaigns

There are some different types of campaigns that we can utilize. First of all, a welcome series. For instance, someone reserves a spot. I think most people are probably putting this into place at this point. Some kind of introductory email policies and different things that the guests need to be aware of when they arrive. Probably more often not it's a one email thing, but this is actually talking about a series of emails.

A newsletter -- whether that be a monthly or quarterly or even a weekly, just sending out information about your park itself or surrounding areas, different things that people can be aware of to educate and inform guests. Special offers -- maybe you have something certain time of year potentially, or just, hey, it's off season, we want to try to get a few more people in. We're going to put a special offer out.

I mentioned seasonal already, maybe many resorts parks are doing special things on different seasons, Christmas, Halloween, things of that nature, letting them know about that. A triggered series -- you might have more seen this in the ecommerce world where you might leave an item in the checkout and you don't actually buy and then, "hey, don't forget to buy." That gives you an idea of potentially someone takes an action in some way online with your website or what they're doing. Then you could follow up with a triggered email.

Social connect, say, "hey, connect with us on our platforms," whichever ones that you're utilizing.  Re-engagement -- once again, we're talking about returning customers. Maybe it's somebody that hasn't been with you for a while and because you have a CRM in place, you know that and you can find all the people that haven't been to your place. Maybe it's six months or a year, whatever the time frame is, say, "hey, we'd love to see you come out again." We're doing this particular thing that would entice them to come. Maybe you do give them an offer. You're trying to re-engage customers and guests once again to come and be a part of what you're doing at your park.

Welcome Email Campaign Example

Here's an example. We mentioned the welcome, like a lot of times. It's a singular email that's going out. So here's another way to do this. I think it would be a great way to implement something.

Someone books a reservation, welcome, here's your information. They get this email and it lays out some basics and information. Then you might also have some information in there or maybe another email potentially that upsells to other things like, "hey, go ahead and purchase some firewood or here's some activities and extra activities that we do that are special, go ahead and purchase those." Or maybe you have attractions near your park that you have partnership with and you get a cut of some tickets to these or whatever the case may be. Those are some things you potentially upsell.

This would be considered a drip campaign in marketing terminology. So you could have another drip right after another day or so later. And it says, while you're here, check out these things on our part, just kind of giving more information instead of overwhelming everything in the first email you can add things additionally as they come on through.

Drip two, what to see. Once again, maybe there's some areas around the park that you want to let people know about. Once again, you can be offering additional items that people could potentially purchase and maybe you get the benefit of as well.

Drip three, we can't wait to see you. It's kind of a reminder email at this point. Maybe you're still putting more information about things that they could potentially purchase that they haven't already.

Then, "hey, it's this week, you're going to be here." This is your information, the final things you need to know. So that's an example of a welcome campaign that could be implemented. As far as the different steps. Drip five forgot about this one, it's like, "hey, we'll see you tomorrow." Just an example there.

Avoid These Email Snafus

We're going to avoid these email snafus. This guy's computer stinks and you don't want your email to stink. TLDR, if you're unfamiliar, means too long, didn't read. Don't cram everything into one email. It's a campaign, remember? That gives you the idea that it's going to be step by step. Don't overwhelm. That's why we were suggesting the welcome series as opposed to one huge email.

Don't overdo it. No one likes Spammy Spammerton. You have to be aware of how often you can email and especially if it's like a welcome series. But then one thing, because I'm sure they're excited about being there and you can probably give them a few more emails than normally would, but like newsletters and things of that nature. Where is the resistance when it comes to too many emails? There are definitely different areas in different industries that more emails can work, whereas other ones, I think we all get emails from certain brands and companies, it's like every day. Just be aware.

Test first, then send. Once you start doing this, don't just wing it out there without knowing if it's going to look and work correctly. Like we mentioned earlier, some stats about how much people are using and checking their email it's high percentage of people. You have got to make sure that its a mobile friendly email.

Don't do it for the heck of it. Like we said, one of the issues that are out there when it comes to customer retention is they just don't have a strategy for what they're doing.

SMS Campaign Stats

Let's look at SMS. 91% would opt in for text from messages from brands. This is obviously across all different brands and companies. But you have someone that opts in, they're going to opt in because they like the company, the business. If they said, "yes, that's me," then they're all about receiving those.

34% will read their messages within five minutes of receiving them. 58% believe SMS is the most effective way for brand communication. That's on the business side, right? Almost 60% of businesses are saying this is the best way to do it nowadays, and 96% of marketers using text messages have said it's helped them drive revenue. Obviously the scene of marketing has changed dramatically over the last ten years with smartphones. How are you utilizing that in your reselling strategies?

Types of SMS Campaigns

Here are some different types of campaigns with text messages, similar but a little bit different in some of these. You can do promotions or special offers, send out coupons. I think we've received these if you've ever opted in. You would get coupons from different companies that you're on lists with.

Text to win contest. Maybe you're going to give away like two nights or something like that. But you can text this out to once again like a reengagement campaign that we mentioned earlier and you do that for something like a text message, text to win contest.

Loyalty programs. Now you see this in a lot of different businesses, but I think this is an interesting angle to look at in the RV park space. How can you incentivize the loyalty of returning guests? So obviously there's going to be those that are traveling through that are maybe doing a trip they only do once or twice. Or you have people that I know people, myself, neighbors right here with RVs and they're taking their RVs out and they're not always going out of town. They're coming, they're staying in regional places. How can you incentivize loyalty to people that are already close to you? That would pop in, like we mentioned earlier, taking three trips a year. Can you get them to come back to your place through some loyalty incentives.

Alerts and notifications. Those are always helpful. Maybe there's a weather alert that you need to let your customers know about or something about their booking. There are different things that you can potentially do that can be helpful for your guest.

Obviously personalization is huge. When you can personalize, the message you're sending those are great. That goes into a sample SMS campaign that we're going to look at right now.

Birthday SMS Campaign Example

Gathering customer data like birthday's information when booking would be a way to personalize an SMS campaign. You're going to track that date in your handy CRM that you have and it's going to create or you're going to have an evergreen SMS campaign that auto fires on the correct date. Someone might fill out a form on your side or whatever and they give you their birthdate and then you can automatically send them a message when it's their birthday.

It's pretty fun. And you may have received these yourself, I know I have, at different times from other companies. You can send them a limited time, offer a special during their birthday month. You may not be able to see really close but we got a little sample here.

Hey John, rumors going around and it's your birthday. Make it a great one. Use code My Bday for 10% off with us during your birthday month.

That's just a simple example of how to potentially do something on a personalized campaign. This could be done similarly for satisfaction surveys, loyalty, re engagement. They're all different ways you could do personalized automation campaigns.

SMS Campaign Best Practices

Here's some best practices. The guy in the yellow cap is psyched to the max. He's got a great text message coming in. Get permission and allow to opt out. You may have seen this a lot as well, and your own received messages, "text stop if you don't want to receive these anymore." When people are signing up, you can ask for permission, things of that nature on a form, even when they're in the reservation process or whatever. There are different ways that you can ask it's okay.

Send at the right time. You don't want to be sending out a text message at 02:00 A.m. Necessarily unless it is an emergency alert or something along those lines, but deliverability, as far as when someone's going to read it, just be aware of timings.

You want to get to the point, obviously. Text message, there are two reasons for that. You don't want to be boring and just ramble on. But also text messages cost money and so the longer they are, the more it's going to cost you. If you can be concise and informational, that's going to be great for not only your guests but for yourself.

Make sure you identify yourself. You just say hey, out of the blue and they don't say it's "Mark from Rest and relaxed ROI" that can cause confusion and people won't pay attention.

Another great way to implement a good strategy for customer resell retention is to respond in real time. You send out a text and someone's like oh wow, great, what about "can I come in this weekend?" And then you don't respond at all. Even though you you sent that message out to some people. Have something in place where you can do that and it can be very beneficial.

Measure what works. Like we said early on, one of the issues that you'll see in reselling in a poor way is that you're not measuring. Once you figure out something that's working, then you can double down on that or tweak it to make it even better.

Action Item: Send Monthly Newsletter

Here's another action item we're going to talk about with sending a monthly newsletter. If you're not doing anything at all as far as an ongoing communication with your former guests or current guests, all those kind of things, start doing this, start the simple way, but you want to stay consistent. Highlight guests when possible, tell the stories that everybody's unique and got something to say and you can highlight their time while they're there or whatever. Shout out your team members, as well. It's always a good thing to recognize those that work with you and make it all possible.

Make sure you're doing good photos and videos. You can't put a video inside an email, but you can definitely link to one. Think about the quality as far as when you share a photo or not, it looks good, so people are wanting to look a bit further with it.

The subject matters. The subject line is huge when it comes to emails. There's some different strategies on that that you can look at. But don't just do any old thing necessarily. Look into how that can be optimized so that people will want to read further.

Some email software is free if your list is not too large. You can look into that. If you're kind of ground level starting up with this, there's ways to do that without investing too much capital off the top. If you got a ton of cash already, which is good on you, no problem.

Another stat for you 77% of marketers have seen an increase in email engagement since 2021. The last couple of years it's on the rise for a lot of people. Just keep that in mind. If you're not doing anything at all on a regular basis, take action and start doing this. I think it'll be beneficial for you.

3. Content Marketing

We're on to the final part of what we're talking about today and that's content. And we're going to look at that definition as well: strategic approach focused on creating and distributing valuable, relevant, consistent content. Those are all keywords, right? It's got to be valuable, it's got to be relevant to your guests and it's got to be consistent because you could do it like once a year, just don't do it. It would be better to continually do it in a way that is driving value and allowing people to connect with you on another level.

It's meant to attract and retain a clearly defined audience and ultimately to drive profitable customer action. That's why content and content marketing is done. It's strategic, it's valuable, it's relevant, it's consistent, it's for a defined audience and it's for a profitable customer action to take place.

Types of Content

Here are some different types of content. We got several here blogs, super popular, right? Videos even more now than ever. Short videos are huge. You think of TikTok, Reels and Stories. Infographics, I'm sure you've seen these long form graphics that has a lot of good information about subject matter. Case studies, kind of a manual size type of thing that you would put out.

User generated content and that's something that definitely parks and resorts can get is people that are there. And I've seen this where people will submit their photos that they've taken. So that's always great. A checklist, maybe you want to put checklist together for your guests: make sure you do these things when you're here.

Memes, everybody loves a good meme. Testimonial reviews, make sure you're getting them, make sure you're utilizing them as content to be shared. White papers, a little more technical maybe not as much need for that in this space.

How to guides -- you can definitely do that as a piece. There's plenty of things to share to the RV Life crew about how to do different things. And influencers. So there's a lot of people out there that are in the #RVLife that are "influencers," you might be able to utilize their content for your park in one fashion or another.

Content Marketing Statistics

The content stats, we always like to bring some stats to just back up why we're doing and talking about these things. 51% of content consumption is from organic search. When people are on Google or Bing, whatever, they're looking up information, they're reading it, that's how they're reading it because they're on the search engine. It's over half. 94% used social media as a main channel for content. That's where they're distributing their content on a regular basis. Most companies are doing that as a piece of how they're doing content marketing.

Here's an interesting stat. Don't know if you know this. Social media use in senior citizens is up 66% in the last five years. Basically we're at 45% of senior citizens are using social media. It's probably all on Facebook. Although my mom has an Instagram account. She's 77. There are obviously later adopters to these type of things. We do know that there is a pretty sizable amount of RV life in the RV industry, people are retired and maybe senior citizens.

Video is the most used with as far as 59% use video content, marketers and businesses. That's the most common one that people are taking advantage of.

Content Marketing Best Practices

Here's some best practices to be aware of. You want to be consistent like I mentioned before. It's going to be high quality content is definitely what you want to focus on, as well. You want to use guest data wisely. We talked about birthdays earlier. Like you gather that information and maybe other data that you're collecting and you can find that information about or even just anecdotally what you hear from your guests, questions and things of that nature that you can create content that can help them.

Create a communication calendar. Figure out when you're going to do what for creating content for your park and you're going to build that community on your social platforms. Find out where the majority of your guests are online, Facebook, Instagram, are probably two big ones. Be active there and share your information on a regular basis.

Focus on the guest lifecycle. What are your guests doing at different times of the year? Obviously, summer is a busy season for majority of parks. What are they doing up until that time? What can you talk about before they plan a trip or while they're planning and all these different things? What do they do afterwards? Look at your content in relation to a lifecycle of them planning trips and coming to visit.

Think about help docs or help page or FAQ, feedback. All those things are great to have on your site. We talked about a welcome series like a lot of times you're going to send some of that information upfront like "hey, be aware of these things when you're coming to our park." We already talked about once again, welcome emails. Make those engaging, and that can be a huge benefit.

Be everywhere your guests are. Find out where they're hanging out online and share your content. Once again, personalized. It's a big part of it. You can do that. It'll be helpful. People like to connect with other people. When it has that personalization, that's a big benefit.

Content Marketing Pitfalls

Here are some pitfalls. This guy is reading some content that is not great or didn't have a plan. Took action, didn't really have a plan. Avoid that. Content is just blog posts. If that's all you're able to do, okay, that's great. But if that's not really all that it is, it's not just writing something or posting something and forgetting it. That's not all content marketing is about.

You don't understand your guests. That's huge, right? Hopefully in the industry, you're learning all the time about guests. Make sure you're not writing it from your, producing any kind of content from your perspective as far as like what I want. Even though you're in the industry, think about it as someone that's visiting.

Expecting instant results. If you're thinking, I'm going to write this blog post and then a bunch of people are going to book, I don't think anyone thinks that, but that's obviously not the strategy here. There's other things to do in marketing when you're looking for instant results, sort of. It's a long game for content. It's more about the overall strategy.

Don't sell too hard when you're everything you send is like book now or that sort of thing. You want to provide real value. Sometimes real value is the ability for someone to book. Other times you're just telling them some great information or maybe entertaining them on some level.

SEO, we haven't really talked about that yet on any of our webinars really, but it's search engine optimization. There's a side of that in content marketing. But if that's all you're worried about, that's not going to produce good content. Just bad content. So what's, that just garbage, just throwing up, whatever because you need to do something. Like I said earlier, like you post once a year, don't do it. If you're going to do it bad, don't do it. Try to do the best of your ability or have someone on the team that can help you.

Action Item: Create Regularly

We got one more action item today and part three of our three C's. We're going to talk about creating regularly. Once again, start simple. We said that for email. Stay consistent, same thing. Those things go together, right? The ability, email and all that. Your content is the thing that you can send out on a regular basis as well.

You're going to go with two or three types that I would suggest to do a blog video and/or review. Those things I think are the most valuable things you can do. Blog is going to help your website have more pertinent information that people need and it does have SEO value to it. Your video is what we saw earlier with the most consumed or utilized platform for content. People are into videos that are interesting. Of course, the reviews. People want to know what's going on with other people's experiences. You can use that, leverage those reviews to address even some questions that people have and obviously hopefully garnering a lot of great reviews that build confidence for your potential guests.

You want to find the best place to distribute those things. You want to look at an email list, obviously developing that, having your social accounts set up and optimized and use those on a regular basis. Of course, YouTube is a great one when it comes to video. Those are the things that we would recommend doing, as well.

Here's another stat for you. Content marketing costs 62% less than traditional marketing and generates about three times as many leads. That's a business overall stat, but you can still see how that's super valuable. Traditional marketing, maybe a billboard or newspaper ad, things of that nature.

In Conclusion

Resell like a champ. That's what we did today. We talked about the CRM, the campaigns, and the content  that we just finished up. Hopefully it's been useful and you found some good information and some items that you can take action on. That's why we call them action items. If anybody has questions, add them in the comments section when you're watching the replay. We'll always have our eye on that so we can go in and find out how we can help.

Next month we're talking about expanding your reach and filling your RV park. This is outbound marketing secrets. We talked about reputation the last couple of months. Today we talked about resell. Next time it's going to be reach. That's not talking about your existing customers, but some that you don't have yet. Love to have you join us for that as well.

You can keep the conversation going with us. We would always love to chat with you. You can do that by going to That is where you can get a hold of us and we can answer other questions maybe we didn't cover today. Maybe you want to go deeper than what we talked about. We're glad to do that.

That's going to be all for the R&R ROI webinar for this month. Thanks for tuning in and we'll catch everybody next time. Until then happy trails!

About the author 

Mark Rowan

Mark grew up on a campground in West Virginia. Since that time he's been guiding companies across the United States to a better online experience.

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